Using Social Media Consistently to Engage Your Community & Gain New Customers

Let’s be honest—you most likely fall under one of two groups of social media users: constantly on your phone trying to post witty captions leaving you little time to tackle that to-do list or you haven’t posted in 2 weeks and looking at your social media pages gives you anxiety.

Fear not. Here are some helpful tips to ensure that you post consistently and with a purpose: 

1. Schedule Your Posts Ahead of Time
   Batch working can be a game changer for social media planning. Batch working entails you working on projects that are similar and completing them at the same time. This method helps you get in the right mindset for dedicated projects and is best executed in your social media strategy. Instead of individually posting things every day or at random, consider using social media scheduling tools to help you schedule these posts out in advance. This guarantees that you will always have fresh content for your followers.

2. Engage Your Social Media Followers in Your Posts
   Remember that there should be a purpose for the content you’re sharing with your followers. Your audience will be in the consideration stage of your funnel so your content should focus on nurturing and deepening those relationships. A great way to do this is by engaging them in your comments section. For example, ask them questions, offer/ask for advice or recommendations, or even invite them behind the scenes to show them how the magic happens.

3. Engage Your Social Media Followers Outside Your Posts
   By liking and commenting on other people’s content, it shows that you are an active and engaged member of the community. It brings awareness to your brand outside of your own page and helps you build relationships with people who may be looking for your products or services in the future.

4. Use the Right Tags and Locations
   Make sure that your content is searchable and formatted correctly for the platform that you’re posting in. For example, don’t forget to tag a location when posting so that it can get tagged and appear on searches within the social media platform. This technique can be used to your advantage if you are trying to increase your awareness in a certain area. You should also be using the power of hashtags within your posts to make your content more searchable through Instagram.
   
   Need help finding the right hashtags to use? Try www.displaypurposes.com where you can get a list of hashtags based on your search.