Optimize Your Website to Generate Leads & Stand Out From the Competition

Putting your best digital foot forward is important because this may be the first point of contact as a small business owner. Here are some helpful tips to make the best impression that will help you generate leads and stand out from the competition.

1. Have a Promotional Pop Up
   Whether it’s a sign-up for a newsletter or providing them a discount code for your products/services, it’s beneficial to have a lead generator where you can get contact information to reach out at a later date. Consider putting a promotional popup that triggers after someone has been on your website for 10 minutes or having a simple banner at the top of your website that offers 5% off if they sign up for your newsletter.

2. Link Relevant Products/Services to Your Blog Posts
   If you don’t have a blog, you may want to consider starting one. Not only is it great for search engine optimization (SEO), it’s also a great platform to provide free resources to lure people in. At the end of blog posts, you can also feature your products and services for a soft sale approach.

3. Make Sure You Have a Strong Call to Action
   When people visit your website, you want to make sure there is a simple and clear call to action for them. Do you want them to call you for a free quote? Make sure your phone number is on the top half of your website. Do you want them to buy a product? Make sure that you have your “shop” section labeled correctly and easily accessible. It’s important to keep it simple when it comes to your website design so that your call to action stands out to visitors.

4. Implement a Live Chat Feature
   This new trend seems like it’s not attainable for small business owners, but think again. There are many low-cost add-ons for websites to include a live chat feature and manning these channels is also easier with apps or even Facebook Messenger integration. By being able to provide visitors with customer service as soon as they enter the website, you’re elevating their experience and making it more likely for them to purchase from you. Live chat features not an option due to limited time? There are now live bots that can be programmed to answer simple questions about your products/services so that it has the feel of a live chat without the need for a human to constantly monitor incoming messages.