Breaking Down Walls & Getting Personal in Your Marketing Tactics

As small business owners, it’s easy to hide behind your brand. While your brand can have its own personality, it’s important to give a face behind the brand. Consumers are tired of the picture perfect presentations and they’re looking for real content from real people. Take advantage of this shift in consumers’ perspectives and promote the full story of your business—including you.

While it may be easier said than done (fellow introvert unite!), below are helpful ways to integrate personal details into your marketing strategy.

1. Show Your Face on Social Media
   It’s great to feature your products or services on your social media pages, but do you know what’s also great? Featuring yourself. By showing a face behind the brand, people are more likely to connect with you and want to learn more about your business. There are #fridayintroductions hashtags that specifically feature small business owners and their stories. You can also show yourself working on an exciting new product or release coming out soon. It may feel self-conceited at first, but the payout is worth it. People want to connect more than ever and you can make that happen with your small business.

2. Tell Your Story on Your Website
   Do you have an “About Us” section on your website? Is it a generic paragraph about your business and the services you offer? It may be time for a refresh. By including your face and the personal story behind your business, you’re making it more likely for customers to connect with you.

3. Personalize Whenever You Can
   Not only should you be using first names in email marketing, you should also be giving them content that is relevant to their needs. When you’re trying to capture people into your marketing funnel, knowing their name and exactly what they’re looking for makes you stand out from all the other forms of communication they have coming their way. You can also create customized landing pages on your website that feature products and services specific to certain segments.